Designed to move you
Working in-house on a global launch of Cristiano Ronaldo’s denim apparel line and e-commerce store.
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The project:
Creative content production for the global launch and maintenance of CR7 Denim on cr7.com.
Deliverables:
Prepare and produce creative for e-commerce, CRM, digital marketing, social media and catalogues.
Role:
Graphic and digital design, basic video animation, image retouching.
Position: Senior graphic designer @ Crucial Trade 51
Limited time in studio with Cristiano resulted in a small asset pool. We were able to multiply this pool with extensive retouching, comping and background swap outs.
Also developed and launched CR7 Junior brand, a boyswear range, on CR7.COM. Branding including logo concept and development, in addition to the same services for CR7 denim.
In-house creative team:
Creative director—Zak Venter
Operations—Lindsay Burn
Digital marketing—Carsten Nielsen
